Dynamic Buttons
Opportunity
Recreational runners often end up picking the wrong running shoes for training, unaware of the ill-effects and loss of performance that comes along.
Solution
A platform that provides customers with insight about their foot health, & generates a personalized library of shoe recommendations.
TEAM
Sara Strickler
FOCUS
Experience Design,
Service Blueprint
DUration
3 months
Status
Concept
Cars are one of the greatest feats
of design & engineering.
IntelliTouch
(Patent-pending) ツ
Opportunity
Disrupting the In-car overdependance of digital touch points
Solution
Physical, tactile buttons with the ability to change states
Focus
Automotive UX, Spatial Design, visionOS, Experience Mapping
Team
Sara Strickler
My undwindling belief is that
The center console of a car is the purest form of Interaction Design.
Let's look at History.
Buttons
More Buttons
No Buttons
Modern cars provide an All-Digital In-Car experience. While this adds flexibility, it oftens comes at the cost of a confused customer.
A considered combination of tactile buttons & digital touchpoints will improve the Human-Machine Interaction.
Modern dashboards are trying to change the users' mental model, which has been trained over years.
Consolidating controls to a screen compromises accessibility for different user personas.
HMW
create In-Car experiences
where anyone
can step into any car
zero learning curve
Explorations
Voice User Input?
AI + Autonomy?
Industry-wide Design System?
Concept
Imagine a physical button that can change behavior for different users or scenarios.
Unmapped Button
Heated Wheel Button
Lane Keeping Button
Now imagine
customizing the entire button layout on the wheel
And now, imagine triggering these layouts from your phone or watch.
Experience Mapping
Map is a verb
I drew up an end-to-end experience map to identify extended touch points to design for.
An all-new way to
view buy experience
your next car — visionOS